Nobody talks about this one. A single music video that vanished into the gaps of Japanese broadcasting history, so obscure it barely registers as existing. The song itself carries the kind of innocent, unstoppable energy that made NHK's children's programming genuinely unforgettable, the kind of melody that lodges in your skull and won't leave. Lost media hits different when what's lost is something that once reached millions of kids on their way to school. This is the ghost of a moment that shaped a generation's morning routine, now almost impossible to find.
A rooster crows at dawn, and the world wakes up with it. Asa Ichiban Hayai no wa captures that first moment of daybreak through the eyes of creatures both great and small, all racing to greet the morning. Set to an uplifting, infectious melody, the short follows various animals as they stir from sleep, each one driven by instinct and hunger to be the first to seize the new day. The simple premise unfolds with genuine charm: what actually wakes earliest when sunlight touches the earth? Chickens, bugs, birds, and more compete in their own way, not through malice but through pure natural rhythm. There's a gentleness to the animation that matches the song's playful energy, making this feel less like a race and more like a celebration of morning itself. This is comfort viewing dressed up as a nature lesson. Children connect with its bright energy and animal cast, while adults find themselves oddly soothed by its straightforward joy. It's the kind of short that reminds you why simple ideas, backed by good music and honest animation, can stick with you for years.