A three-minute love story that moves like a music video and lands like a confession. Rie Matsumoto's direction turns a simple boy-meets-girl moment into pure visual momentum, every frame deliberate enough to rewatch immediately. The Bump of Chicken song doesn't just sit on top of the animation, it becomes the story itself, and by the time it ends you understand why a chocolate company needed this much craft to say something as honest as "I like you."
A reserved middle school boy runs into an upbeat high school girl at a Lotte store when they both go for the same chocolate bar. She chooses another candy and is gone before he can respond, and he keeps replaying the moment, wishing he could find her again and hand her the treat she first reached for along with his feelings. Around them are spirits of various Lotte snacks, among them a men's singing group for Ghana chocolate and Koalas for Koala March. Created to mark Lotte's 70th anniversary, the short romantic music video is set to "Shinsekai" by Bump of Chicken.
Streaming Baby I Love You Daze legally, as of the last catalog refresh. Availability changes by region.
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