Hotaru walks into a countryside candy shop and somehow makes a dying business feel like the most important thing in the world. Every episode is basically the same setup, she presents a dagashi, Kokonotsu explains why it's brilliant, the joke lands, but it never gets old because the chemistry between these two is genuine enough to carry a show about literal sugar. This is comfort food disguised as comedy, the kind of series that reminds you why small things matter.

Kokonotsu Shikada's father owns a small candy shop in the countryside, a business the family has kept for nine generations, and he expects his son to carry it on. Problem is, Kokonotsu has other dreams: he wants to become a manga artist. One summer day, the eccentric Hotaru Shidare shows up, heir to a world famous sweets manufacturer, with a mission of her own. Hotaru wants Kokonotsu's father to come work for her family's company, but he will only agree if she can persuade his son to take over the shop. So Hotaru sets out to show Kokonotsu the joy of dagashi, the traditional, nostalgic Japanese candies the shop sells. What unfolds is a lighthearted slice of life comedy built around sweets and a very persistent sales pitch.