Gunma-chan, the mascot character of Gunma Prefecture, lives in Hiragana Gunma, an odd land whose exact location is left vague. For all its strangeness, it is also a warm and kindly place. Much like the variety of people in everyday life, Hiragana Gunma is home to all sorts of peculiar residents, and the series watches what Gunma-chan gets up to among them. Expect a gentle slice-of-life take on a regional mascot.