Alice walks into Wonderland already jaded, already armed, already done with being rescued. The romance isn't soft, it's a weapon each guy uses to keep her, and she knows it, and she stays anyway. A girl who refuses to be anyone's fantasy discovers she might want to be someone's choice.

A mysterious man with rabbit ears carries Alice off against her will to a place called Heartland, and a trick of his leaves her stranded there. Unlike the naive heroine of fairy tales, this Alice is sharp, pragmatic and deeply cynical. Stuck in this strange land, she meets its handsome residents, among them Blood, the head of a mafia, and Ace, a knight who is both charming and unhinged. The film is a romantic fantasy with an otome game flavor that reworks Lewis Carroll's Wonderland with a darker, bloodier edge.