Alicia wants to be evil, genuinely evil, and watching her fail at it because she's too likable is the actual joke. The prince falling harder each time she schemes is funny precisely because she's not pretending to be likable, she's accidentally charming while trying to be ruthless. This show gets that the villainess fantasy isn't about redemption or secret goodness; it's about a woman choosing her own story, even if the story keeps refusing to cooperate.

A young woman from Japan who admires the villainess of her favorite otome game, Alicia Williams, gets her wish and is reborn as her. Waking at seven with memories of her past life and knowledge of the game's future events and secrets, Alicia sets out to become the greatest villainess in history. That means hard work and mastering her noble family's dark magic. The trouble is that the more wicked she tries to be, the more Prince Duke seems to fall for her. The result is a comedic fantasy romance.