The revenge setup is a lie and the show knows it from frame one. Masamune walks in ready to destroy Aki, but she's already destroyed the person he needed to be to hate her. Every "gotcha" moment where his plan backfires isn't a plot convenience, it's the show asking whether getting even matters when you've already changed into someone who doesn't want to anymore. The comedy lands because the actual joke is on him, not her, and by episode three you stop waiting for revenge and start waiting to see if he'll admit what he actually wants.
Makabe Masamune spent years transforming himself from a bullied kid into the perfect man. His motivation was singular: revenge on Adagaki Aki, the girl who tormented him during childhood. Now handsome, athletic, and academically flawless, he enrolls at her high school ready to finally make her pay for those years of cruelty. Except Aki doesn't recognize him at all. And as Masamune orchestrates his elaborate scheme to humiliate her, something unexpected happens. The more time he spends around her, the harder it becomes to stick to his plan. Aki isn't the monster he built up in his head. She's sharp, funny, and somehow different when she's not aware of his true identity. What started as a straightforward revenge fantasy spirals into something messier and more genuine. Masamune finds himself caught between the person he became and the feelings he's actually developing. The real question isn't whether revenge will satisfy him, but whether he even wants it anymore.