Studio Ghibli made commercials, which means even a four-minute spot about flour gets the full weight of their craft. You watch a mascot move through quiet domestic moments and realize they're not selling you product, they're reminding you what comfort actually feels like. These aren't ads that interrupt your day. They're tiny films that deserve to exist on their own.

Konyara is the mascot at the center of four short commercials that Studio Ghibli made for Nisshin Seifun Group to promote the company. The first of these spots was produced for the group's 110th anniversary. Released in 2010, the set is a gentle slice-of-life collection of four brief promotional pieces built around the character.