Studio Ghibli takes a 12th-century scroll joke about animals behaving like humans and animates it like they're making a feature film, not a commercial. Three minutes of pure craft, where the line work moves like it's alive. It costs nothing to watch and asks nothing of you except to sit there and remember why you fell in love with animation in the first place.

Studio Ghibli brings the Choujuu-Jinbutsu-Giga Emaki, the renowned classical Japanese picture scrolls of animals, birds and people, to animated life in three short online pieces made as advertising for Marubeni Power. The spot called "Encounter" promotes Plan G, a household electricity option introduced as Japan deregulates its energy market. The plan is named for both Ghibli and green, and it pledges backing for the national trust that protects Totoro's Forest, electricity for the Ghibli Museum, and wider conservation efforts.