A kid steps into a magical world expecting wonder and finds slavery instead. Alice doesn't get mad, she gets to work befriending the witches one at a time, proving that magic matters more when it's shared than when it's hoarded. The show trusts you to understand that sometimes changing the world means changing the people in it, one conversation at a time.

Alice believes wholeheartedly in magic, seeing it as a force for good deeds and fun games. Then she is suddenly carried off into another world, and it turns out to be nothing like she imagined. A mysterious elite of witches rules there, and they are not in it for fun: they hunt down sprites, the world's native magical beings, and force them into slavery. Once Alice accepts that this place is no dream, she resolves to change the way things are. The short-format series mixes fantasy adventure and comedy in a magical girl story built around one girl's faith in what magic ought to be.