Nobody watches a PSA. This one trades lecture for actual Yowamushi Pedal moments, letting you see why these characters care about the road in the first place. The safety lessons stick because they come from the people you already know, not a narrator telling you what to think. Each episode is five minutes of pure character work dressed up as traffic education. Sohoku doesn't feel like it's teaching you anything, it feels like your friends are just telling you what they learned the hard way.

Members of the Sohoku Cycling Club from Yowamushi Pedal star in six short web episodes about riding a bicycle safely. The stories stress careful riding, obeying the rules of the road and keeping a bike in good working order. The project came out of a joint campaign between the Yowamushi Pedal franchise and Chiba Prefecture to promote bicycle safety, using the familiar cycling team to carry its message.