A girl gets dragged from her brother's wedding into a magical academy where she's suddenly the chosen one, except the magic system is actually about love and self-discovery, not power. Ruby doesn't recruit her because she's special, Ruby recruits her because Momona doesn't know she is yet. Fifty-two episodes means this show has time to let you actually watch her change, not just announce it happened.
Momona is an ordinary middle school girl whose life changes at a relative's wedding, when she is suddenly carried off to Jewel Land. There she meets Ruby, a white rabbit Jewelpet who picks her as a candidate to become Lady Jewel, the land's highest ranked lady. With Ruby as her partner and guide, Momona must pass a series of tasks, since the girl who clears the most earns the title. Her main rival is Lillian, who wants to win so she can name her brother Cayenne as her King. Complicating things, Momona begins to fall for Cayenne herself. A magical girl fantasy with romance at its heart.