The whole point is that nothing extraordinary happens to them. They're idols for a shopping center, paid in town tax money, performing on department store roofs to maybe thirty people who showed up by accident. That's the entire show, and it never pretends to be anything else. You watch two girls figure out how to be local celebrities in the most aggressively ordinary way possible, and it's genuinely funnier and warmer than idol shows that stake everything on tournaments and fame. The chemistry between Nanako and Yukari carries everything because the show trusts that watching two people care about each other is enough.

Nanako Usami is an ordinary high school girl in the small rural city of Nagarekawa until her uncle, who works at city hall, asks her to appear in a stage show at the local zoo to promote the town. There she meets her senpai Yukari Kohinata, who is also on the bill, and with Yukari's advice Nanako gets through the performance. The experience leads the two to form the Nagarekawa Girls, a local idol duo meant to promote their city. The idol life turns out to be far from glamorous. They give interviews to the town's shopping center, appear on low-budget cable television and hold concerts on the roof of a department store, all while being paid out of the town's taxes. Yukari seems perfect at first glance but is actually rather airheaded. The result is a comedy about the small, everyday side of being a hometown idol.