Moguro doesn't sell you what you want, he sells you what you deserve. Each episode is a perfect moral trap: the customer's desire is exactly what they asked for, the rules are exactly what they agreed to, and the punishment is exactly what they earned. You spend twelve minutes watching someone rationalize away every warning sign, then twenty seconds watching the bill come due.

Fukuzou Moguro travels from place to place with a simple pitch: he can give you exactly what your heart desires. The catch is always the same. His deals come with rules, and breaking them carries consequences that leave his customers far worse off than before. Each episode introduces a new customer, often someone struggling with life or unable to reach a goal, who meets this shadowy salesman and his promise of something better. What follows is never quite what they expected. When clients cheat, turn down his help, or deny he ever assisted them, Moguro uses their dependence on him to wreck their lives, then moves on in search of the next client. The result mixes comedy, drama and horror, and it laughs at human nature's uglier impulses while serving up real dread.