Naoto Ooizumi is a self-conscious high school student with a secret: he writes the TV show CosPrayers, and only the show's producer, Mitsuki Ikuta, knows it. He has a crush on Natsumi Yagami, one of the actresses on the program. As the show goes on, the two of them slowly grow closer, through plenty of odd twists and turns. Love Love? is a nine-episode short-form series from 2004 that mixes romantic comedy with ecchi humor.