The comedy lands because it commits to the bit without apologizing, Kinjiro's gynophobia isn't a setup for sad-boy redemption, it's the actual joke, and the show knows exactly how ridiculous that is. The character designs are sharp enough that you forget you're watching a 2011 harem, and the pacing moves fast enough that the ecchi never feels creepy. It's a show that understands what it is and doesn't pretend to be anything else, which is rarer than it should be.

Kinjiro suffers from severe gynophobia, and a single touch from a girl is enough to make his nose bleed. Growing up as a sparring partner for his family of female wrestlers has left him tough but terrified of women. Things spiral when a wrong turn in the restroom leads him to discover that Subaru, the popular butler serving the headmaster's daughter Kanade, is actually a girl. Kanade offers to help cure his phobia if he keeps quiet, so Kinjiro and Subaru end up spending time together, guarding her secret while working on his fear. Along the way he gets tangled up with a growing circle of girls, each with odd quirks of her own, including his own sister. Between Kanade's meddling, Subaru's secret and his ongoing battle with his phobia, Kinjiro's days fill up with comedic mishaps, ecchi gags and romantic tension.